Das Fernsehen ist tot, lang lebe der Fernseher / The Television is dead, long lives the TV set

Alain Polgar gave a key note at the conference organised by the Deutsch-französische Wirtschaftsclub in Bayern. The participants got an insight into the significant changes happening in the media industry driven by a combination of technology evolution and consumption habits evolution and the resulting disruption of the media eco system and business model.

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Broadcasters: From local to global to personalised

Historically broadcast organisations have been predominantly regional. Local legislation including copyright and media chronology rules, the necessity to localise content in conjunction with traditional linear distribution method have maintained this status quo until recently. Even for the US based global media groups the domestic market represents an average of 80% of the total revenue.

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Profitable tradeshows – the 35 hour race?

One of the particularities of the broadcast industry is the importance of trade shows. An IABM study has shown that vendors were spending up to 70% of their marketing dollars on events and 50% on NAB and IBC alone but were hardly generating any new revenue generating leads. After exhibiting at over 100 tradeshows between NAB, IBC, Cabsat, Interbee, Broadcast Asia, CSTB, BVE, BIRTV,… I can really relate to that. So what especially smaller or new vendor can do to improve and measure the return on investment?

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The broadcasters’ business challenge

The elements of the business challenge for traditional media companies fighting for viewers eye balls’ are clear thus scary: Increasing content costs by diminishing ad revenues and carriage fees, reduced public funding and aging audiences. This change is impacting the…

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Panel: Metadata und archive

27. FKTG Fachtagung Leipzig This panel organised during the bi yearly Fernseh- und Kinotechnische Gesellschaft technical conference exposed different aspects of the growing importance of Metadata for audio visual archives. Alain Polgar contributed with his view on the growing importance…

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Smart Data – Value add rich discovery services and monetization through subtitling

IRT – Technisch wissenschaftlichen Kolloquium

In the name of Ericsson – Red Bee Media Alain Polgar presented this paper on the use of subtitles and other tags in association with media content to create smarter metadata improving the search and recommendation quality. This unlocks new viewer experience and offers totally new ways to navigate within movies and series.

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