If you work in the broadcast media industry your inbox is likely to be flooded from late August to mid-September by invites and announcements on the upcoming IBC. The diaries are filling up fast as both visitors and exhibitors look to make the best use of the time they will spend on the show floor in Amsterdam.
There is no question that the IBC is a major industry event attended by all major stakeholders. For vendors it is only then successful when well prepared and integrated in a global sale and go to market strategy. With the experience of over 100 broadcast tradeshows worldwide in the past 30 years mediaSTRAT can help you maximize the return on investment.